• Impact - full, larger than life displays deliver your messages in
living color.
• Ability to build and hold brand awareness even without television.
• Mass market reach works for your clients 24 hours a day, 7 days
a week.
• Stand alone exposure ensure high impact without editorial
distraction.
• Arrest awareness delay even though television activity has
ceased.
• Always visible displays cannot be switched off, fast forwarded or
thrown away,
• Consumers who are light viewers, readers or listeners can be
effectively reached.
OUTDOOR IS A VERY EFFECTIVE
CAMPAIGN MEDIUM
• Products can be launched effectively with visible teasers which
reveal overtime.
• New company images can be created using outdoor. Clever,
striking, unusual, bold intriguing and impact-full creativity are
standard outdoor.
• Brand awareness is readily built and maintained through short
copy and bold outdoor design, both directly and through subliminal
reinforcement.
• Consumer response can be stimulated providing a significant retail
advantage using outdoor for a shop window effect at a point of
sale.
• Television, Print and Radio campaigns can be effectively
supplemented by outdoor to arrest awareness delay and extend
campaigns.
• Brand loyalty can be strengthened with landmark spectaculars and
long term outdoor exposure.
• Specific markets and regions can be targeted and products or
services can be positioned near point of purchase.
(This Article was Taken from
Wassup the official Newsletter of OAAP, Vol2)
Copyright 2004 ADMARK ADVERTISING CO., INC.
Developed by PAPAYAWARE CO, INC.
